Does your boss or even you have ever proclaimed this before?
Thursday, September 9, 2010
Results oriented vs. Process oriented
Saturday, May 22, 2010
7 Reasons Why Sales Representatives Should Dump Selling and Embrace Marketing
Because you are spending quality time with your clients, you will gain much insights and understanding of the industry, your customers and the tricks of the trade.
Naturally, over time, you will be the expert in your area and your customers. Your boss will approach you for advice due to your insights, networks and experience. Your marketing department too would seek for your feedback to further improve on the effectiveness of their strategies, tactics and tools.
And when the time comes for sales target setting and forecasting of sales, you are the one that your boss talk to for ‘estimation’ of sales target
Won’t you prefer to see a more realistic and achievable sales target?
7. Last but not least, it is fun!
It is now beyond selling and buying as you would have all the available resources and tools provided by the company in your hands to help you. You could integrate your marketing activities into your selling strategies and go beyond sales figure and price. You could organize variety of activities that will bring yourself and your clients’ closer relationship and better rapport.
You are now having your clients as your buddies and to enjoy the activities together, courtesy of your company and that’s will only make it easier for you to achieve your sales target.
You are the consultant in the mind of your clients and the expert in the eyes of your boss. You earn your respect and dignity by just being marketing orientated in your selling approach.
You will be happier, richer and more respectable as an individual. Isn’t that great? And fun too?
Friday, May 14, 2010
Why Job Hoppers Make the Best Employees
People in their 20s on average change jobs every 18 months. People in their 30s — at least the ones that continue to do well in their careers — change jobs frequently as well, although at a slower pace than the 20 somethings. So if you think job-hopping is bad, change your thinking. Job hoppers are not quitters. In fact, they make better co-workers and better employees and I bet are generally more satisfied with their work life.
Here’s why:
1. Job hoppers have more intellectually rewarding careers.
In almost any job, the learning curve is very steep early on. And then it goes flat. So by the end of two years at the same job, you often have little left to learn. Which makes me wonder what people are doing to keep their brains alive if they stay at the same job for 20 years. It also makes me certain that job hoppers know more.
If you change jobs often, then you’re always challenged with a lot to learn — your learning curve stays high. This is true for office skills, and industry specific knowledge. It also applies to your emotional intelligence. The more you have to navigate corporate hierarchies and deal with office dramas, the more you learn about people and the better you will become at making people comfortable at work. And that’s a great skill to have.
2. Job hoppers have more stable careers.
Selling vs Marketing: What's your say?
Sales Orientated Organisation | Marketing Orientated Organisation |
Business philosophy is to gain more sales and increase market share thru direct head on comparison with their competitors. | Business philosophy is to increase sale by continuous adding and creating value to customers and contributes to market growth at the same time. |
Their pricing strategy is to out beat their competitors with the lowest price in the market and highest margin to their distributors and dealers. | To sustain pricing integrity via premium pricing supported with integrated marketing efforts and branding building strategies. |
Profitability – gain more sales in the expense of lower margin and lesser profitability in the long term. Risk of suffering from a shrinking market. | Growth in sales and market share as a result of increase profitability as well as contributing to overall market growth |
Sales people – Chase for sales during the last week of the month end and quarterly end. Crisis management and last minute fire fighting is the norm. | Sales people perceived themselves as the critical part of the integrated marketing component. Making use of marketing activities as the opportunities and tools to continuously add value to their clients. |
Promotional activities are detached from their sales people. Focus more on advertising and sales promotional activities. Out of office hours marketing activities are extra burden. Selling and marketing is two separate entity and sometimes in conflict too. | Integrated marketing activities are the resources available for the sales people’s to add value and to support their sales growth and ROI. Sales people are the core in the integrated marketing efforts and take ownership of the marketing activities. |
Customer (cash) is king and sales people do their utmost to fulfill their customers’ needs and wants. | Customers as our business partner and build the business together with mutual and healthy respect for long term relationship. |
Management expectations – “I don’t care how you do it, as long as you achieved your sales target” | Management expectations – “Let’s shape our business by shaping our market and continuously adding value to our customers.” |
Thursday, May 6, 2010
A(H1N1) Vaccination: To Be or Not To Be?
My counter-statement in brown colour.
Remember! Those who died due to A(H1N1) virus would never have thought they would be infected by the flu virus as well, are they?
|