Selling vs Marketing: What's your say?

Are your organisation sales orientated or marketing orientated?

What are the key differences between a sales orientated vs marketing orientated organisation?

If you are a sales and marketing personnel, which organisation that you prefer to work with?

Please join our discussion and give your comments too!

Sales Orientated Organisation	Marketing Orientated Organisation
Business philosophy is to gain more sales and increase market share thru direct head on comparison with their competitors.	Business philosophy is to increase sale by continuous adding and creating value to customers and contributes to market growth at the same time.
Their pricing strategy is to out beat their competitors with the lowest price in the market and highest margin to their distributors and dealers.	To sustain pricing integrity via premium pricing supported with integrated marketing efforts and branding building strategies.
Profitability – gain more sales in the expense of lower margin and lesser profitability in the long term. Risk of suffering from a shrinking market.	Growth in sales and market share as a result of increase profitability as well as contributing to overall market growth
Sales people – Chase for sales during the last week of the month end and quarterly end. Crisis management and last minute fire fighting is the norm.	Sales people perceived themselves as the critical part of the integrated marketing component. Making use of marketing activities as the opportunities and tools to continuously add value to their clients.
Promotional activities are detached from their sales people. Focus more on advertising and sales promotional activities. Out of office hours marketing activities are extra burden. Selling and marketing is two separate entity and sometimes in conflict too.	Integrated marketing activities are the resources available for the sales people’s to add value and to support their sales growth and ROI. Sales people are the core in the integrated marketing efforts and take ownership of the marketing activities.
Customer (cash) is king and sales people do their utmost to fulfill their customers’ needs and wants.	Customers as our business partner and build the business together with mutual and healthy respect for long term relationship.
Management expectations – “I don’t care how you do it, as long as you achieved your sales target”	Management expectations – “Let’s shape our business by shaping our market and continuously adding value to our customers.”